Background Information

MUMU SPORTS AND TALENT MANAGEMENT is a talent management agency established in Nairobi, Kenya. It was formed on 9th November, 2016 and incorporated on November 2nd, 2017 as a limited company. MUMU has identified many gaps present in the sports and entertainment sector in Africa and thereby formed this company to solve the various challenges experienced in the sports sector.


Diverse talent in Kenya has been faced with various challenges which has slowed its importance as a main powerhouse in the region, resulting in degrading the quality of sports and entertainment industry and consequently in the development of the economy. MUMU has a well drafted plan to curb these challenges and improve the above mentioned industries in general through providing management and agency services to all interested persons and parties.


Sports as defined in The Kenya Gazette 2013 under Sports Act, 2013, includes all forms of physical or mental activity through casual or organized participation or through training activities aims at expressing or improving physical and mental well-being, forming social relationships or obtaining results in competition at all levels and includes any other activity as the Cabinet Secretary may from time to time and after consultation with the technical department responsible for sports.


Mumu objectives are:

  1. Identify different sporting abilities and talents in the country and the rest of Africa.
  2. Proper representation and management of sports professionals, coaches and teams by offering professional contracts.
  3. Procuring and negotiating employment contracts and endorsement contracts for sports professionals, coaches and staff with various clubs and teams.
  4. Registering non-registered sports intermediaries to work under MUMU so as to conduct legitimate business of representing sports professionals, coaches and teams.
  5. Promoting Afro centric culture, education, travel, lifestyle, HIV/AIDS awareness, youth and child rights, girl child mentorship, employability and financial literacy.

Values of MUMU

MUMU aims at embodying the following values in carrying out its operations in order to ensure quality professional services are offered to our clients. These values include;
• Integrity.
• Honesty.
• Consistency.
• Equality.
• Fairness.
• Respect.
• Teamwork.
• Work ethic.
• Humility.
• Discipline.